Clear. Accurate. Persuasive.
When it comes to making an impression, words really matter. Well written copy will convey your key selling points clearly, concisely and persuasively - helping you to make a strong connection with potential customers and enabling you to convert passing interest into real and quantifiable sales.
By contrast, poor copywriting can undermine even the most attractive and carefully researched mailshot, website or sales brochure. Jargon and excessively long text can be a real turn-off for busy clients, and simple errors in spelling and punctuation can lead them to form entirely the wrong impression about your business.
With years of copywriting experience and a proof-reader's eye for detail, I will ensure that you communicate exactly the right message to your target market, confident in the knowledge that everything that goes out in your name is written to the highest professional standard.
My copywriting services include, amongst others:
A good marketing strategy considers a wealth of important factors. Amongst others, they include customer demand and changing marketing preferences; pricing and profitability; the efficiency of different routes to market and the key messages you need to convey. Careful thought here can make an appreciable difference to your balance sheet.
Online and offline, the media have a constant hunger for news. Businesses of all sizes can use this to their advantage - if they know how to present their stories in a form that journalists can use. By training your staff or by providing active personal support, I can help you secure high quality, low cost coverage that raises market awareness and builds your brand reputation.
Coaching, advertising, customer relationship management, direct marketing, event management and more... I've been delivering marketing services in various sectors since 1988 and, with access to an extensive network of designers, photographers, video companies, SEO agencies and more, there's an excellent chance that I can help you with whatever marketing challenges you face.