Supporting North West Businesses.
In recent years, I have spent a considerable amount of time working to assist companies from different cultural backgrounds. Through connections with universities, community groups and business support organisations, I've enjoyed witnessing how entrepreneurship can bring people together by building bridges between groups and individuals who might not otherwise find a platform for interaction.
I was therefore very pleased to be asked to help promote a new multicultural awards programme for North West businesses that are helping to revitalise the region's economy by making a real investment in enterprise, education and employment.
Known as the E3 Business Awards, they were launched by 1 Events Media and the inaugural awards dinner took place on Thursday 7th February 2013 at the Reebok Stadium in Bolton.
There were twelve award categories in all and I was especially pleased that one of my own clients, Renewable Solutions UK, won the 'High Growth Business of the Year' award. I have also worked with a number of the other award winners and finalists including Sustainable Group (UK), DesignerSofas4U, Bibi Interiors, B&L Kitchens and Fazila Foods.
More information can be found on the awards website: www.e3businessawards.co.uk.
For many years, I have helped companies in the North West to take advantage of sources of publicly funded business support programmes so I was pleased to be invited to act as one of a national team of independent coaches who are now helping to deliver a major new scheme for ambitious businesses that have real potential to succeed.
Delivered in this region by Winning Pitch, the Growth Accelerator programme offers heavily subsidised coaching support backed by a wealth of other services including workshops, networking opportunities and specialist support with innovation and new product development.
At a time when meaningful funding support for enterprise is relatively thin on the ground, this is a rare and important opportunity for any small or medium sized business with real aspirations for growth.
Maybe it's just me, but over the course of the last few months of 2011, there seemed to be a real resurgence of business activity and investment in marketing. I was talking with an SME owner who put it down to managers being unwilling to wait any longer for the return of more favourable economic conditions. In other words, it wasn't that the market was undergoing any marked transformation but simply that entrepreneurs were recognising that they couldn't afford to wait indefinitely before implementing their various plans for growth, innovation and diversification.
I don't know whether or not that's true but in my own experience at least, many customers have certainly chosen the early part of 2012 to put new initiatives into action. I am now helping to prepare a re-branding strategy for a multi-million pound building contractor, a new customer awareness programme for a Lancashire based IT specialist and an expansion strategy for the popular business coaching and networking company, 1 Events Media. I am also working with several new customers including a specialist youth charity and a business leadership consultancy, as well as for long established clients such as the National Forum for health and wellbeing, whose annual Health Mela has attracted widespread acclaim.
If you'd like to devise or enact a new marketing strategy of your own, then please get in touch.