I have worked exclusively in the marketing industry since 1988, in fields such as healthcare, food, manufacturing, construction, engineering, the utilities and international investment.
I began as a business to business specialist, although I have plenty of experience in other markets, especially in the food, tourism and environmental sectors, with which I have been closely involved throughout my career. I am also an experienced marketing coach for start-up ventures and SMEs.
I have worked both in-house and for some of the region's top PR agencies, in the voluntary sector, and as a marketing communications adviser on a series of publicly funded business support programmes.
So what does all this mean in practice? It means that everything I do for your business is guided by experience. Whether it's a one-off mailshot or an integrated marketing campaign, I'll ensure that all activity is founded on sound business principles and a real appreciation for 'doing what works.'